How To Sell Over Email

I have worked with my father, who has worked in sales. I have been amazed at how little he has used email to sell. He does not send out any email newsletters. He does not do any email sales. I primarily have worked through the phone and email. I have talked to him about what tricks there are. How to make sure you are professional and are not being overbearing to the client. It is easy to send ten emails without thinking about it. Here are a few of the quick tips.

1. Realize everyone has a different email strategy, some people will take a week to respond. Learn Patience.
2. Eliminate anything that could be seen as spam in a filter. There is nothing like running around the trash bin to make sure something gets done.
3. Create a banner. Create a marketed piece that is easily identified.
4. Create a signature. Show your title, your email, phone, and web address.
5. Create a short follow up. Wanted to make sure you received the materials.
6. If you do not hear back in a week follow up with a phone call.
7. Write complete and coherent sentences.
8. End with a Question to make sure there is follow up.
9. Include something that is timely to create a sense of urgency.
10. Do not send too many emails! This will kill a sale!

Everyone has there own tricks, but overall you have to create something that needs to be opened today. An email that is going to sell your client and give facts and statements to persuade them. Email is the most effective tool a salesperson has. Make sure you do not send too many emails. Good Luck!